25 seconds well wide of the three second mark

Irish companies fall foul of

canada goose Did you know that there is research in existence that says the stress levels of people waiting for slow websites to load to a mobile device is equivalent to the stress of watching canada goose premium outlet a horror film? And by waiting, canada goose outlet online reviews we mean just three seconds or more. This is substantiated by other research this time by Google which canada goose outlet online shows that most websites accessed on mobile devices lose half their visitors if they leave them waiting for more than this magic three second mark. canada goose

buy canada goose jacket We put the research to the test by conducting our own study of 100 websites from top brands across six categories automotive, banking, insurance, media, grocery retail and telecoms. We focused on the amount of time it takes for the home pages of these websites to fully load on mobile. The average was 10.25 seconds well wide of the three second mark. buy canada goose jacket

Canada Goose Parka The best performing category were grocery retailers, with an average page load time of 7.4 seconds, while the slowest category was the media industry at 24.4 seconds. Based on the ‘three second rule’, even the best performing group canada goose outlet in new york is typically losing more than half their mobile site visitors. With more than half of the visitors to the canada goose sale uk websites canada goose outlet store quebec we examined coming through mobile devices, this puts even more context on the size of the problem. Canada Goose Parka

canada goose coats on sale Despite not everyone having access to high speed broadband across the country, Irish mobile users have high expectations when they are online. If loading speed is slow, they will simply move to another website that doesn’t make them wait. So, as well as offering an unsatisfactory customer experience, canada goose outlet 2015 a slow loading mobile website also weakens potential for return on investment. canada goose coats canada goose outlet montreal on sale

canada goose deals Recent changes by Google are set to put even more pressure on www.canadagoosediscount.co.uk brand owners to get their mobile experience right. In the canada goose outlet new york past, the search engine used the desktop version of a website in its canada goose outlet canada results pages. From March of this year, however, they are beginning to use the mobile version of a website instead. This means that if your mobile website experience is poor, smartphone owners who use Google to find your website canada goose outlet black friday will not see the best of your brand. canada goose deals

canada goose clearance sale Furthermore, from next month, if your web pages are slow to load on mobile, they will be ranked much lower in Google’s results, potentially giving priority to your competitors. canada goose clearance sale

Canada Goose Outlet But all is not lost. canada goose outlet new york city Once you are aware your website speed is not up to par, there are several ways to improve it quickly. One solution that we have implemented for clients is the Accelerated Mobile Pages (AMP) project. This is an open source initiative aimed at creating faster and better performing websites across all devices. Canada Goose canada goose outlet eu Outlet

canada goose clearance For example, we used canada goose outlet uk the AMP project for one client operating in the telco sector and reduced their mobile load time from eight seconds to four seconds. We then canada goose outlet parka used canada goose jacket outlet uk Canada Goose UK Outlet their pay per click campaign canada goose outlet uk sale to test the site performance, driving 50pc of canada goose stockists uk site visitors to the old eight second page and the other 50pc to the new four second page. The cost they paid for a click leading to the new page was 10pc lower than the old page. More importantly, the conversions were higher and 40pc more cost goose outlet canada effective on the new page. Not only were we able to canada goose outlet store montreal keep more visitors canada goose outlet in vancouver on the website, more of them converted. canada goose clearance

canada goose store AMP is not the only solution. With search engine optimisation techniques, we were able to improve the performance of a website belonging to a client in the automotive sector canada goose store.

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